ATI Technologies Inc (now AMD) – Thornhill, Ontario [1993 – 1995]

As Group Manager, Graphics Product Marketing I had full P&L responsibility for the $180M graphics accelerator product group. This included taking new concepts to shelf-ready products, and full life cycle management of existing products. The objective was to guarantee first-to-market introductions with maximum exposure and high profitability. ATI Technologies Inc. (now AMD) remains the leader in the global computer graphics and multimedia market place.

• Reestablished consumer confidence in ATI’s mach32 product line
• Segmented the graphics accelerator product line beyond the traditional power user with brand extensions into the home and game markets
• Reduced the time-to-market of ATI’s mach64 products from nine to six months through a focused productization team of ninety individuals, representing all the company’s departments

  Managed the productization and launch of ATI’s GRAPHICS PRO TURBO and GRAPHICS XPRESSION, winners of:

• Highly Recommended – CADalyst June ’94
• Buyers Assurance Seal – InfoWorld July ’94 
• Best Buy – PC World Sept ’94 
• Best Buy – Computer Shopper Nov ’94 
• MVP Finalist – PC Computing Nov ’94
• Editor’s Choice Award – PC Magazine Dec ’94
• The Best of 1994 – PC Magazine Jan ’95
• #1 Top 10 PC – World Aug ’94-Jan ’95 
• Best Overall – BYTE Feb ’95
• Best Buy for PCI – BYTE Feb ’95

What the press said about the Graphics Pro Turbo:

• PC Magazine Review
• BYTE Magazine 
  “The Best Graphics Accelerators For General Business”
• BYTE Magazine “Easing Windows’ Graphics Bottleneck”
• WinMAG “The Better To See You With”
• WinMAG “The Win 100 Hardware”