March 24, 2013

New Image Industries – Gent, Belgium [1988 – 1989]




New Image Industries was a Canoga Park, CA based company that manufactured turnkey-imaging systems for hair & beauty salons, landscape,  and graphics design. New Image was years ahead of its time, bringing advanced imaging technology -that until then was used only for defense and professional broadcast applications- into the mainstream.

As European Marketing Manager I was responsible for marketing the New Image systems throughout Europe and the Middle East. This included all marketing communications, tradeshow and event coordination, demand generation and public relations. The novelty generated a tremendous amount of interest from newspapers, magazines and daytime shows, especially for the beauty product. In less than a year we had placed systems in Europe’s most prominent hair & beauty salons, from Reykjavik, Iceland as far south as the royal palace in Morocco.