I joined Quarterdeck during a tumultuous period. After twelve acquisitions, mounting losses, a major restructuring – workforce reduction of more than 40% – Quarterdeck needed a more rational, hands-on approach. Leaner, but no less creative, we were able to put out several new successful retail products.
- Managed Quarterdeck’s Memory and Internet Based PC Maintenance utility business units for both the consumer and small business markets
- Defined Quarterdeck’s long-term strategic direction and product roadmap as member of the HelpWare, Network Based Utilities and eCommerce taskforces, small turnaround teams appointed by the new CEO and CTO
- Managed the retail and on-line re-launch of TuneUp.com, an Internet based PC Service Station, coordinating day-to-day activities of the marketing, development, editorial and business development teams Responsible for all aspects of marketing, strategic partnerships, P&L and budgeting
- Extended the life of Quarterdeck’s flagship brand, by redefining QEMM 97 for a narrower, better-targeted audience. QEMM 97, which Quarterdeck had decided to sunset after the poor reception of Windows 95 memory utilities, sold in excess of 8,000 units/month in retail alone, making it Quarterdeck’s #2 product with no additional NRE
- Coordinated the due diligence process for the divestiture of Quarterdeck’s graphics product group to IMSI Corporation